Buchanan Design Group, LLC

Services

Design

Websites & Apps

We use human-centered design practices to improve or create new customer experiences. We partner with brand owners and business stakeholders to align your business goals with improved digital experiences for your customers.

Brand Identity

We provide an omnichannel approach to your existing or budding brand identity inclusive of logo design, voice and tone direction, brand pillars, mission statement, style guides and more.

Usability

Usability is critical to customer satisfaction. Our usability assessment provides data-based guidance to improve your customer's digital experience.

Strategy

Content

We collaborate with your marketing team to ensure your brand message or promotions are effectively communicated throughout your website and advertising materials.

Email

We create campaigns using marketing and design strategies to excite and welcome new customers as well as continue engagement with your current customers.

Social Media

Reaching new customers with social media is powerful and cost effective compared to traditional methods. We create monthly, weekly and daily marketing design strategies to continually reach new customers as well as engage your current followers.

Research

Project Assessment

Unsure what you need to elevate your business or start something new? We provide a customized project assessment and implementation strategy that meets all of your business goals.

Competitor Analysis & Audits

We perform an extensive analysis on competitive best practices as well as common user patterns to provide the ideal solution to solve your customer’s needs.

Customer Journey

It’s important to know where and how your customer is finding your brand, and what is driving their buying decisions. We meet with your customers and document their journey so you can spend your marketing dollars wisely.

About

Our Mission

Deliver customer-centric brand experiences with a personalized agency feel.

Our Principles

Holistic Assessment

Today, people are connected to brands through social media, mobile applications, websites, print and television. In an increasingly competitive market, your brand's success is dependent on its ability to stand apart from others.

We analyze your customer experience and identify opportunities to improve both digital and non-digital communication. These improvements lead to a unique experience that allows your brand to resonate with customers.

Customer-Centric Mindset

People make thousands of choices every day. They make buying decisions based on an experience they had or how a brand made them feel.

Your customers chose your brand for a specific reason and that reason drives our design solutions.

Personal Commitment

You need a customized design solution for your unique brand. We are structured in a way that allows a single point of contact to immerse themselves in your brand.

The account representative you work with is also the passionate visionary, the dedicated designer, the detail-oriented strategist, the customer-first researcher and the key holding project manager. We are committed to your brand experience.

Our History

Buchanan Design Group, LLC was founded by Brook Buchanan in 2020. Brook champions the creative direction and daily operations of the Rochester, NY based design group.

Prior to Buchanan Design Group, he was the Director of User Experience for The Hertz Corporation, where he collaborated with brand owners and led design teams to execute the company’s new web and app experiences.

Before Hertz, he spent almost a decade at Chico’s FAS where he was focused on elevating the brand experience for Chico’s, White House Black Market, and Soma.

Brook’s career began in the agency world at TrueAction in Philadelphia where he immersed himself in e-commerce design for Tumi, Adidas, Ace Hardware, Dick’s Sporting Goods, Speedo, GNC, and Bath & Body Works.

Brook Buchanan

Contact

Phone
+1 267 221 8310

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