Our History
Buchanan Design Group, LLC was founded by Brook Buchanan in 2020. Brook champions the creative direction and daily operations of the Rochester, NY based design group.
Prior to Buchanan Design Group, he was the Director of User Experience for The Hertz Corporation, where he collaborated with brand owners and led design teams to execute the company’s new web and app experiences.
Before Hertz, he spent almost a decade at Chico’s FAS where he was focused on elevating the brand experience for Chico’s, White House Black Market, and Soma.
Brook’s career began in the agency world at TrueAction in Philadelphia where he immersed himself in e-commerce design for Tumi, Adidas, Ace Hardware, Dick’s Sporting Goods, Speedo, GNC, and Bath & Body Works.